PRESS REVIEW: KSL puts on sale online

KSL mise sur la vente en ligne -

Press Review: La Voix de l’Est April 27, 2017 [French Content] Article following a Facebook announcement on KSL Facebook Page.

It was after a video presented on Facebook that Marie-Eve Martel asked Katy St-Laurent, founder and CEO of KSL Actionwear Inc. for this article. Indeed, the entrepreneur announced that for strategic reasons, and also quality of life, KSL would bet right now only on the online sale. The announcement, which is, of course, very bold [like the athlete and the entrepreneur], is aligned with all the known trend of online sales.

Press review: Voix de l’Est, edition of April 27, 2017

It is a privilege that our region always has a daily life; it is with this same privilege that the KSL team welcomes this article by Marie-Eve Martel.

The article explains the strategic decisions the entrepreneur made for her business, her family and her own well-being.

Here’s an excerpt from the article about this new web strategy at KSL:

Free Translation:

The fixed expenses incurred to run a shop, in comparison with the sales revenue generated on the floor, weighed heavily in the balance. “My stores, whether in Montreal or Quebec City, asked a lot. Just to find sales staff, it’s always to start again. It’s a lot of energy for little, “says Ms. St-Laurent, who will nevertheless keep its mobile store and warehouse store, which left Granby to settle in Bromont in recent days.

“That’s it, the future”
” I am not afraid ; on the contrary, I am well in this decision, says Ms. St-Laurent. I have no trouble closing my shops. It’s the beginning of something else. That’s the future. If we do not make the changes now, it’s later that it can go wrong. ”
Read the whole article on the website

Original Text:

Les dépenses fixes encourues pour tenir une boutique, en comparaison avec les revenus de vente générés sur le plancher, ont pesé lourd dans la balance. « Mes boutiques, que ce soit à Montréal ou à Québec, demandaient beaucoup. Juste de trouver du personnel de vente, c’est toujours à recommencer. C’est beaucoup d’énergie pour peu », constate Mme St-Laurent, qui conservera néanmoins sa boutique mobile et son magasin-entrepôt, qui a quitté Granby pour s’installer à Bromont au cours des derniers jours.
« C’est ça, l’avenir »
« Je n’ai pas peur ; au contraire, je suis bien dans cette décision, confie Mme St-Laurent. Je n’ai pas de peine à fermer mes boutiques. C ’est le début de quelque chose d’autre. C’est ça, l’avenir. Si on ne fait pas les changements maintenant, c’est plus tard que ça peut mal aller. ».

Read the whole article on La Voix de l’Est